Sharing your marketing and communications plan with your technologists
Lots of times I have customers share their marketing and communications plan with me. As I focus my work on using technology to create growth opportunities for my customers, this is pretty much expected. I need to understand what their marketing and communications efforts are saying.
I actually recommend doing this whenever your including technologists in a project that relates directly to marketing and communcations.
I would offer this caution however: The key phrase here is Understanding your plan. If they think your plan is wrong, think you should do more with technology, or think your goals, objectives or tactics are out of scale with reality, remind them that this is not their area of expertise, and that you want them to understand the plan so they can adjust their efforts accordingly.[1]
The important thing though, is to share the information. Many times technologists can suggest good ideas if they understand what the messages are that are most important for the intended audience. At the very least they will be able to review their progress with a little more insight before they show you what they have for you.
- If reminding them that marketing and communications is not their area of expertise doesn’t work, and i’m amazed how many technologists consider themselves marketing gurus, ask them if they want to take responsibility for the marketing on a future project, and remind them they will have to get funding for the project as well.
