Good Technologists look things up so they can use their brains for the hard work. Got API? is there to help.

Every now and then I meet a technologist that can rattle off detailed arcane minutae relating to obscure JavaScript functions or obscure foundation classes in Java. I usually don’t think much of it. Most of the guys I’ve worked with that I would consider “top 10%ers” don’t memorize framework functions, they look them up when they need them.

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Lots of times I have customers share their marketing and communications plan with me. As I focus my work on using technology to create growth opportunities for my customers, this is pretty much expected. I need to understand what their marketing and communications efforts are saying.

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There is no royal road to getting the world aware of your organization. Technology can help, but only when you already have a good plan for your business and/or product development.

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